Behind the race / Vision
RaceIQ. Every effort matters.
Our ambition: give everyday athletes the attention, insight and excitement usually reserved for elite sport.
The ambition
Elite-level attention. Everyday athletes.
Imagine a race where your friends can see the story, not just refresh a result. Where your progress means something beyond a finish time. Where organizers can create an experience people want to return to.
01
For athletes
A connected history of effort, progress and race-day memories — across events and sports.
02
For spectators
The drama of a live race, with positions, meaningful comparisons and a clearer sense of what's next.
03
For organizers
A modern experience built around their event, working with existing timing systems rather than demanding a fresh start.
Not just faster times. A better time.